Minor Hotels development
HOTEL BRANDS THAT MATTER
As a global leader in hospitality, we combine owner insight and operational expertise to drive success at all stages of project exploration and development. We offer a strategically developed portfolio that caters to diverse needs of guests, equipping your asset with the leadership, expertise and tools to thrive in today’s market.

At Minor Hotels, we meet the highest standards, consistently delivering on promises for guests, owners and partners.

We’re agile, fast and responsive, always adapting to create new markets, products and experiences with passion.

Relentlessly curious, we explore new markets, develop innovative products and create experiences that shape hospitality.
Brand strength & guest experience
Why partner with us?
A diverse brand portfolio
A collection of unique hotel brands with strong identities and loyal followings. From luxury to premium to select, our diverse portfolio offers investment opportunities for every kind of owner.

Elevated guest experience
Easy cross-brand bookings, increased personalisation, and unmatched guest recognition at all hotels promote seamless guest journeys across our brands.A cutting-edge digital ecosystem
A new unified website and app – alongside individual hotel brand platforms – offer guests more choice while raising the profile and bookability of every hotel and resort.

A unified loyalty programme
Minor DISCOVERY is Minor Hotels’ new global B2C loyalty programme, bringing all our brands under one loyalty offering and creating a seamless loyalty and rewards experience for guests visiting our hotel brands.Global cross-brand marketing
Targeted, cross-brand campaigns are perpetually opening new markets and opportunities for all of our brands and hotels.
Owner and investor support

Powerful multi-brand distribution
Enhanced distribution of products and services through the most effective and efficient channels creates added value for owners.

Proven hospitality pedigree
With over 40 years of hospitality experience, we leverage the equity of all our hotel brands to reach new markets and drive revenue growth.

Always accountable
Accountability and performance are cornerstones of our corporate culture. We hold rigorous quarterly financial reviews for both owned and managed hotels.

Unparalleled expertise
All our owners and investors are supported by a team of more than 100 in-house technical support professionals, an established global sales and marketing network, and an extensive range of corporate support services.

A hospitality brand for the future
We are continually adding new hotel and hospitality brands, exploring new partnerships, and seeking opportunities in new markets to offer even more choice for owners and investors.

Corporate social responsibility
We are committed to environmental, social and cultural conservation. Our dedication to ethical and environmentally friendly practices makes a positive impact on the communities we serve.
Our global development team

Eddy Tiftik

Yuan Fang

Nico Vivier
